Sofology boss Emma Dinnis will step down at the end of the month as owner DFS merges its management teams to create a “more simplified structure”.
As part of this restructure, the sofa giant’s DFS chief executive Nick Smith will step into the newly-created role of group chief customer and commercial officer, as he takes over leadership of Sofology alongside his existing responsibilities.
He will be supported by Arron Burton, who becomes group commercial director, James Brewer, new group marketing director, and Graham Mould, who will become group customer operations director.
DFS said these roles will join the already established group leaders of HR, IT, finance and distribution teams “to bolster a vastly experienced group operations leadership team”.
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The reshuffle means that Dinnis, who joined the business in January 2022, will step down at the end of this month, along with Sofology’s director of customer operations Adam Smith and brand director Jan Duckworth.
The transition to the new leadership structure will complete taking on 1st January, 2025.
DFS group chief executive Tim Stacey said: “By bringing DFS and Sofology together under one management team we will create a more simplified structure, enabling us to focus on our strategic priorities, fully unlock group efficiencies, and create a stronger business for the future.
“I would like to thank Emma, Adam and Jan for their important contribution to making Sofology what it is today, and wish them all the best for the future.”
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