Burberry has named former Topshop Topman CEO Paul Price as chief product merchandising and planning officer.
The retail veteran is making a return to the luxury British business after previously working as its chief merchandising officer for ten years from 2007.
After leaving in 2017, Price became chief executive of Topshop and Topman and subsequently took up the role of chief executive of James Perse in Los Angeles. He then ran his own consulting firm from 2021.
Set take up his new role on 9 December, Price will join the retailer’s executive committee and report to directly to chief executive Joshua Schulman, who joined the business earlier this year.
Schulman said: “As a key member of the Burberry leadership team during the company’s peak era of value creation, Paul was responsible for product strategies that led to consistent double-digit growth.”
Price’s new responsibilities will include leading the retailer’s merchandising and planning teams, as well as those in licensing, architecture and the showroom.
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Price said: Paul Price commented: “I’m truly excited to be joining Burberry. Burberry is such an iconic brand with an incredible legacy in British fashion and luxury.
“Its rich history and unique cultural resonance set it apart and I am thrilled to be part of this next exciting chapter in Burberry’s evolution and growth.”
Schulman added: “I am delighted to welcome Paul to Burberry. He is an exceptional merchant and retail leader who has led high performing teams across channels and geographies.
“I look forward to working with Paul and know he will help unleash the commercial and creative alchemy that will drive Burberry forward.”
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