PrettyLittleThing’s marketing boss Nicki Capstick has left the fast fashion after a decade.
Capstick is understood to have stepped down from her role as the brand’s chief marketing officer, Drapers reported.
She joined PrettyLittleThing in 2015 as its marketing manager, and has worked her way up as head of marketing, marketing director and eventually its CMO as of August 2023.
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Prior to that, she spent three years at Missguided as a senior marketing executive and a year at LittleWoods Clearance.
Her departure comes after PLT founder Umar Kamani returned to the business in September, 17 months since he announced he was stepping down.
Kamani said his return “marks the beginning of a new chapter for the fashion giant” as he looks to “put customers at the forefront” of every business decision. He doesn’t have a specific job title but will be in charge of all operations.
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