Soggy weather, retro 80s trends and the quest for a good sleep were among the biggest influences for those shopping at John Lewis this year.
According to the department store chain’s annual ‘How We Shop, Live and Look’ trend report, the Oura Ring was the “ultimate status symbol” 2024 as one in every two rings John Lewis sells is an Oura, making it the biggest tech product of the year.
Dehumidifiers continued to prove popular thanks to the UK’s persistent wet weather, with sales up 22%.
When the sun did come out to shine, shoppers favoured large, decorative ice moulds, pushing sales up 88%, instead of standard old-school ice cube trays as sales fell 39%.
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Brits also became more skin conscious, as shoppers favoured SPF50 creams (up 18%) over sun factor 30 lotions (down 20%).
Sales of hair masks, hair oils and hair gloss have all shot up, climbing 33% on last year, while demand for body creams jumped 25%.
John Lewis said Sol de Janeiro’s Bum Bum cream, which arrived on its shelves in February, was the most successful beauty launch in its history.
Cut out swimsuits and barrel leg jeans were the top fashion trends at John Lewis, while small bags fell out of favour.
Searches for barrel leg jeans on JohnLewis.com were up 60% on last year and were the best-selling jean shape for autumn/ winter 2024.
John Lewis credited the TV adaptation of Jilly Cooper’s Rivals behind the 30% jump in sales for quilted throws and similar demand for silk bedding.
Sales of curtain tiebacks more than doubled (up 108%), while chrome fittings fell 8% over the last year as customers opt for brass accessories.
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