Waterstones is making a return to Oxford Street as it teams up with John Lewis to open a bookshop in the retailer’s flagship on the busy shopping street.
The bookseller will open a shop-in-shop on the second floor of the department store’s flagship, next to its café, on 8 October.
The space will stock nearly 20,000 books, including non-fiction, fiction and children’s books.
At one time, Waterstones had four bookshops along the busy shopping street but the last of its stores closed down in 2016.
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Waterstones chief operating officer Kate Skipper said: “We are thrilled to be working with John Lewis on this exciting new partnership and delighted to be returning to Oxford Street this Autumn.
“Waterstones at John Lewis Oxford Street will be an extensively ranged bookshop sited within this iconic flagship department store, perfect for browsing and a hub for author signings, with our booksellers on hand to offer expert customer guidance. We can’t wait to open our doors on Tuesday 8th October.”
John Lewis director of services and hospitality Katie Papakonstantinou said: “We’re delighted to join hands with Waterstones, whose values and customer base are highly aligned with ours.
“We’re dedicated to offering our customers the best shopping experience possible, and this new bookshop is another way for us to invest in the customer offer, from our products and services to our complimentary hospitality offerings.
“With the record number of customers shopping with us, it is crucial for us to continue investing in our brand and customer proposition.”
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