Subdued footfall over the festive period capped a “disappointing” year for retail as it became the second in a row to see declining numbers hitting the stores, the British Retail Consortium (BRC) reported.
The trade committee noted that while the Black Friday weekend had delivered more promising results in the Golden Quarter, they were overshadowed by a “lacklustre” holiday season.
Total UK footfall in 2024 was down 2.2%, compared to 2023, and 2.5% lower in the three months to December, the BRC reported.
Shopping Centres were the worst hit, with visitor numbers falling 3.3% in the five weeks to 28 December. However, this was up from -6.1% in November.
High street’s were marginally better, with footfall down 2.7% last month compared to -3.7% in November. Retail Park footfall was unchanged in December, a rise from -1.1% the month before.
Related Story
BRC chief executive Helen Dickinson said: “A drab December which saw fewer shoppers in all locations, capped a disappointing year for UK retail footfall.
“This means 2024 is the second year in a row where footfall has been in decline. High streets and shopping centres were hit particularly hard throughout the year as people veered towards retail parks to take advantage of free parking and the variety of larger stores.
“Even the Golden Quarter, typically the peak of shopping activity, provided little relief, with footfall down over the period. While the Black Friday weekend delivered more promising results, they were overshadowed by a lacklustre festive season.
“Shopping habits have been changing fast and customers are increasingly looking for more experiential shopping, as well as a variety of cafes, services and things to do.
“Unfortunately, investment in town centres and high streets is held back by our outdated business rates system, which penalises town and city centres,” she added.
Click here to sign up to Retail Gazette‘s free daily email newsletter
