Footfall across UK retail destinations rose by 7.1% in December compared to November, marking the largest month-on-month increase since 2019, according to fresh data.
This uptick was driven by a boost in shopping centre traffic, which surged 13.2%, retail parks with a 5.7% increase, and high streets which saw a 4.8% rise in the five weeks to 28 December, MRI Software said.
The strong performance comes as shoppers flocked to stores for last-minute Christmas shopping, taking advantage of festive events and attractions.
Retail parks and high streets, in particular, benefitted from increased leisure and hospitality offerings, drawing in consumers seeking a more experiential shopping experience during the holiday season.
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However, despite the positive numbers, retail experts are bracing for a more challenging start to 2025.
MRI Software marketing & insights director Jenni Matthews warned that “the surge in festive footfall may well be the last big splurge for many consumers ahead of what could be a spending freeze heading into early 2025”.
Footfall data also showed a notable shift in consumer behavior, with a 1.6% rise in visits during the evening and night-time period across all retail destinations.
This trend points to the growing role of leisure and entertainment in driving retail traffic, as more shopping centres and retail parks diversify to meet evolving consumer demands.
Matthews added: “Retail parks and shopping centres have invested in more leisure and hospitality amenities to provide consumers with that experiential element, and one which caters for the entire family.
“High streets have continued to invest in festive markets and events to attract visitors during a period when the weather can be temperamental and travel disruptions are frequent which can sometimes deter people from towns and cities.”
While the days surrounding Christmas Eve saw footfall jump, the post-Christmas period showed a decline, particularly on Boxing Day, when footfall dropped by 4.9% compared to last year.
However, a rebound occurred in the final days of December, with footfall rising by 8.8% between December 27 and 28, fuelled by a 13.2% increase in high street activity.
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