Fortnum & Mason has launched a new pop-up in Heathrow Terminal 4, designed to offer a “little piece of Piccadilly” to those passing through the airport.
The pop-up has been designed to replicate travel trunks that have sprung open to reveal various items from the luxury department store, with a hot air balloon hovering in the centre of the space.
The display features products including the brand’s tea blends, like Royal Blend, and Fortnum’s Sparkling Tea, as well as its Lossus biscuit range alongside a host of its other biscuits, preserves and sweet treats.
Product samplings are also scheduled to take place every day, with a constantly changing offer.
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The retailer is providing product personalisation of its Champagne and Sparkling Tea ranges, while gift boxes with digital gift messaging that allows customers to record a video message that is shared with the recipient are also available.
The pop-up marks the 10th anniversary of the brand’s first Heathrow location in Terminal 5 and will be in place until September 2025.
It comes after Fortnum & Mason launched a takeaway coffee counter at its flagship on London’s Piccadilly in August, offering a selection of teas as well as hot and iced coffees.
In July, it also rolled out a new subscription delivery service as it sought to “bring unbridled Fortnum’s joy into peoples homes”.
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