Skims, Kim Kardashian’s shapewear brand, is reportedly in talks to take over the vacant Ted Baker flagship store at 245 Regent Street, London, Drapers has reported.
The prime retail location has been empty since August, following Ted Baker’s closure of its remaining UK stores.
If the deal proceeds, it would mark Skims’ first physical store in the UK, further expanding the brand’s global footprint.
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Since launching in 2019, Skims has rapidly grown in popularity and opened its first permanent store opening in Washington, DC, in June.
The brand plans to open additional stores across the US, including locations in Florida, Texas, and Georgia. The potential Regent Street store would add to the brand’s increasing presence in the global retail market.
Skims is already stocked in various UK department stores such as Harrods, Selfridges, and End Clothing, and has expanded internationally, with a presence in Galeries Lafayette in Paris and Brown Thomas in Dublin. Earlier this year, the brand also launched a menswear pop-up in Soho’s End flagship.
The shapeware brand was valued at $4bn (£3.1bn) after a 2023 funding round.
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