Currys is introducing electronic shelf edge labelling to selected shops as part of its store upgrade programme.
The new system will arrive in 100 of the retailer’s stores across the UK and Ireland by the end of the financial year, with 60 stores making the switch ahead of the key festive period.
The digital labelling will be managed by a centralised system and will improve the pricing accuracy and availability in stores.
Currys has also introduced a digital queuing system to its 298 store portfolio, allowing colleagues to process customer orders and better manage their wait time expectations to speak to a sales associate.
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Other changes include extending store opening times by an extra 1,800 hours and narrowing the window for click and collect times from 28 days to 10 days.
Currys director of stores Matthew Speight said: “We’re ready to help all our customers enjoy amazing tech during what we know is our busiest trading period of the year. Our teams are excited by the new tools and improvements they’ve got to help them, help our customers.
“I’m looking forward seeing the benefits that digital queuing will bring in terms of improving the customer experience in-store, especially at our busiest periods. Also, we know Order & Collect is a really important proposition to customers over Christmas, so we’re excited to see the improvements come to life here.
“So many colleagues I speak to are very happy about the roll out of digital ticketing and the huge benefits that will bring to them and customers. In fact, everything in this plan is going to create an easier shopping experience for customers – and that’s really exciting too!”
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