The Perfume Shop has partnered with Deliveroo to offer a rapid delivery service on its fragrances.
The initiative has been introduced to 21 of the retailer’s stores covering London, Manchester, Bristol, Birmingham, Leeds, Glasgow and Edinburgh.
Customers will be able to shop from over 1,000 of The Perfume Shop’s most popular products and have them delivered in as little as 25 minutes.
The tie-up with the fragrance retailer forms part of the rapid-delivery app’s ‘Deliveroo Shopping’ expansion to add more non-grocery and food brands to its platform. The delivery specialist has inked partnerships with retailers including Screwfix, Ann Summers and Boots over the past year.
Related Story
The Perfume Shop managing director Gill Smith said: “This exciting collaboration is all about opening new avenues and making things more convenient and accessible to our customers and being able to enjoy their favourite fragrances with the same ease and speed they’ve come to expect with Deliveroo. We’re delighted to see where this partnership will take us in the future.”
Deliveroo chief operating officer Eric French added: “We know people are using Deliveroo to send gifts to friends and loved ones as well as purchase fragrances for themselves so this will be an ideal partnership for our customers.
“We look forward to welcoming more partners to Deliveroo Shopping as we continue to expand and enhance the convenience and variety we know our consumers love.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
