Tesco has wrapped its entire London Wembley store in branded advertising as it ramps up its retail media offering.
The supermarket chain has partnered with this year’s UEFA Champions League sponsor PepsiCo for a head-to-toe store wrap promoting the group’s three major brands: Pepsi, Doritos and Walkers ahead of the final that takes place at Wembley on 1 June.
The collaboration – which marks the first time a Tesco store has been wrapped for a promotional campaign – is also extended in store, with activations and exclusive promotions for shoppers.
In a LinkedIn post, Tesco Media and Insights Platform said: “Celebrating a Tesco Media first with our PepsiCo Wembley store takeover!”
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“This collaboration is more than just a visual transformation – it’s about creating an immersive experience for our customers.”
“Together with PepsiCo, we are bringing the spirit of the UEFA Champions League to life in-store. Shoppers can look forward to engaging activities, exclusive promotions, and the chance to win amazing prizes.”
It added: “Our goal is to make every visit to Tesco Wembley a memorable one. Join us in-store to be part of the excitement and share in the celebration of the beautiful game. Here’s to creating unforgettable moments and championing great partnerships.”
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