Asda faces staff confidence crisis amid turnaround efforts

An Asda staff survey indicated that less than half of the employees have confidence in the supermarket’s strategy.

According to the company’s annual survey conducted last month, just 47% of respondents expressed confidence in Asda’s long-term strategic plan, The Telegraph reported.

Meanwhile, only 48% of the 75,591 employees who participated in the supermarket’s survey felt they could articulate the benefits of the ‘Future Programme’, which involves transitioning the supermarket’s IT systems from those of its former owner, Walmart.

The IT overhaul, managed by co-owner Mohsin Issa, has been hit with problems. Earlier this year thousands of employees received incorrect pay, resulting in some being underpaid while others had to reimburse the supermarket.



In the questionnaire, 50% of workers said they felt confident that Asda would take action in response to the survey.

Asda told The Telegraph the survey provided “colleagues with an opportunity to share their honest thoughts about Asda and we value this direct feedback”.

The spokesman told the title: “Our overall engagement score, which measures the pride, advocacy and commitment colleagues have in their roles, exceeded 70%.

“While we are making significant progress in building a bigger and better Asda, there are some areas where we currently need to do better, and we are focused on addressing these.”

The results are expected to increase pressure on the grocer’s executives who are focused on turning around the business, which has suffered market share decline since the Issa brothers and TDR took it over in 2021.

Asda co-owner Mohsin Issa has been implementing a significant management shake-up to address this, bringing in key figures like Iceland’s group buying director Andrew Staniland.

Last month, Issa said he could offer the supermarket’s new chief executive a pay package worth up to £10m as he aims to fill the vacant position.

Grocery sales figures released last week by data company NIQ revealed that Asda’s sales were still falling with a 5.9% drop in the 12 weeks to July 13 compared to a year earlier. The chain is the only major supermarket where sales are on the decline.

Separate figures from Kantar show Asda’s market share has fallen 12.7%, compared to 14.8% when it was bought by the Issas and TDR.

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