The Body Shop CEO has said the brand is making a comeback “market by market” as it works to rebuild franchises in Spain and Portugal following a series of international closures.
The beauty retailer, which experienced multiple shutdowns across the US, Canada, and Europe after its UK arm fell into administration, is now bouncing back, according to CEO Charles Denton.
Denton said on LinkedIn: “We’re on our way back, market by market, product by product, customer by customer. Veneta and Diego are deeply committed to The Body Shop; they are champions of ethical beauty and wonderful partners.
“We look forward to extending this relationship as we build a sustainable future together in Spain and Portugal.”
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The business currently has 72 stores on the peninsula, 48 in Spain and 24 in neighbouring countries, as well as a distribution network across mainland Europe.
Veneta Petkova, the master franchisee for Bulgaria, Kosovo, North Macedonia, and Albania, along with Diego Ortiz de Zevallos, former general manager of The Body Shop in Spain, will oversee the brand’s operations across the Iberian Peninsula, Retail Week reported.
At the start of the year The Body Shop sold its business in most of mainland Europe and in parts of Asia to an international family office shortly after it was bought by private equity firm Aurelius.
Shortly after the sale, the chain’s branches in Belgium, Austria, Germany and Luxembourg filed for bankruptcy.
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