The vast majority of retailers (84%) are missing crucial commercial opportunities as a result of disparate data.
Too much information and the inability of processes to keep up is creating data silos where information is sitting across different systems and in multiple areas of the business.
This is creating a black hole for retailers. However, this need not be the case. The latest report from Delivery & Experience Management software provider, nShift, ‘Creating a data-driven delivery experience’, examines ways in which retailers can better capture and use the data generated during the delivery and post-purchase experience.
The delivery process is a fantastic example of where retailers sit upon a wealth of untapped data. But, only by bringing deliveries and experience management together can retailers tap into crucial insights and create data-driven growth strategies.
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