Making money in retail is a proposition that seems to get more complex each year. Skyrocketing costs and ever-changing consumer habits only add to the uncertainty and narrow the profit margins for your business. So, what’s the answer?
What businesses need is a framework to ensure that they’re wisely investing in customer acquisition, and that marketing spend is actively contributing to visibility and profitability. In short, cost efficiency needs to be your businesses next true KPI. This is why Retail Gazette and Similarweb have teamed up to bring you an information-packed webinar on this very subject.
We’ll cover:
- Why cost efficiency needs to be a key focus for your business in H2 and beyond
- How you can combine your own data and digital intelligence data to build and deliver a framework that ensures your business is spending wisely.
- The true cost of customer acquisition, and how to maximise your investment in this area
Speakers:
- Marta Sulkiewicz, VP Global Research, Similarweb
- Ben Smith, Principal Solution Business Manager, Similarweb
- Kieran Howells, Head of Content, Retail Gazette
Don’t miss this opportunity to get informed on a vital area of business for the coming months and years. Sign up to view this on-demand session.
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