// Clarks has opened the doors to its new Modern Workshop concept store in Kingston
// The concept will be extended to Clarks’ Manchester and Newcastle stores in early 2023
Clarks has opened its first immersive Modern Workshop concept at its Kingston store.
In addition to being given a contemporary new look, the store aims to showcase the footwear retailer’s innovation and trademark craftsmanship.
Taking cues from the Clarks Originals’ store experiences, materials used throughout the shop showcase Clarks’ architectural heritage and its sustainable vision for the future through the use of recyclable and recycled materials.
The retailer called it a ‘beautiful new retail space’ which aims to offer customers a multi-faceted brand experience where they will have access to in-store activations, events and sustainable services such as repair and customisation.
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The concept will be extended to Clarks’ Manchester and Newcastle stores in early 2023.
Clarks CMDO Tara McRae said: “We are very excited to be opening this brand-new modern design concept for Clarks in Kingston, UK. We are really trying to pivot as a brand, translating our strong product stories into our physical store environments, giving consumers a more elevated shopping experience.
“It’s an exciting step in our approach for the brand with the world ahead in mind. This location will really enrich our customer journey. Stay tuned for much more in this space in 2023.”
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