Moonpig has launched an artificial intelligence-driven handwriting tool in a bid to recreate the authenticity of handwritten messages in its made-to-order cards.
Customers are able to create their own digital handwriting by drawing each letter of the alphabet in lower and upper-case, which will then be stored in their account as a personalised font, The Times reported.
Moonpig chief executive Nickyl Raithatha said: “Handwriting has always been a big barrier for people not wanting to send cards online because they don’t feel it’s personal enough.
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“This product bridges the gap between digital convenience and heartfelt, handwritten personalisation.”
The technology took the company’s AI team a year to build and will shortly be followed by AI-generated stickers, which it plans to launch by the end of the year.
Moonpig said earlier this month it had swung to a pre-tax loss of £33.3m for the six months to end of October, against an £18.9m profit the year before.
The etailer posted a 3.8% increase in revenue to £158m, driven by strong sales at its Moonpig brand that helped to offset some of the ongoing challenges in its experiences division.
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