Tesco has unveiled its Christmas advert for 2024 centred around “helping feed your Christmas spirit”.
The grocery giant‘s campaign, created by advertising firm BBH, follows the story of Gary and explores the things that feed our Christmas spirit as well as those that might see it start to waver.
The three minute film follows Gary as his Christmas spirit explodes after his grandfather hands him a pack of the supermarket’s gingerbread men.
As his spirit lifts, viewers see his environment transformed into a magical gingerbread landscape, including a gingerbread scooter, a gingerbread Tesco till, and gingerbread snowflakes.
However, the magical world starts to crumble as Gary’s Christmas spirit dips when he thinks about the absence of his grandmother over the festive season.
The advert sees Gary and his grandfather come together to relive his tradition of building a gingerbread house, which he used to do with grandmother.
The pair’s home-made biscuit house then goes on to be placed on the Christmas table, featuring a host of other festive favourites from the retailer.
As everyone sits down to enjoy the meal, viewers see their Christmas spirit peak, with the exterior of his grandfather’s house turning into gingerbread too.
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As part of the campaign, Tesco is donating 10p from each of its gingerbread products sold this Christmas to Trussell and Fareshare, with products available including Tesco create your own gingerbread house, Tesco create your own gingerbread village, and Tesco mini gingerbread men.
Tesco group customer director Becky Brock said: “We want our Christmas campaign to connect people with the joy of moments that help feed our Christmas spirit and showcase how Tesco can help you do just that.
“We appreciate that even if you love Christmas, there can be little things that eat away at your Christmas spirit as well as things that help to feed it.”
She continued: “We’re here to top up your Christmas spirit wherever we can, whether it’s the first bite of a Christmas sandwich, mince pie or gingerbread man, in the run up to the big day, a delicious, great value spread of food to enjoy with loved ones or service with a smile from our fantastic colleagues.
“We hope that the ad, and Tesco help feed your Christmas spirit this year!”
The campaign follows a host of other festive adverts released by retailers over recent days, including spots by Sainsbury’s, Amazon and M&S.
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