Ebay and Klarna expand BNPL to new European markets

Ebay and Klarna have expanded their partnership to bring buy now pay later (BNPL) options to new European markets.

Following a successful launch in Germany, the ecommerce giant is offering Klarna’s flexible payment options to millions of shoppers across the UK, Austria, France, Italy, the Netherlands and Spain, with more markets on the way.

Ebay shoppers can choose from Klarna’s payment options depending on their location, including interest-free pay in 3, pay in 30 days, or financing for larger purchases with monthly repayments made over a longer period.

It comes after a 2024 PYMNTS Intelligence report found nearly half of Gen Z and Millennial consumers had used BNPL in the past 12 months.



Ebay VP and general manager of global payments and financial services Avritti Khandurie Mittal said: “We are unlocking greater payment choice and flexibility for Ebay shoppers by expanding our strategic partnership with Klarna to several key markets.

“People turn to Ebay’s more than two billion listings to find the things they love, from a rare Pokemon trading card to a gently pre-loved Birkin bag or that well-priced Rolex watch.”

She added: “We know our customers value the ability to pay in a way that works for them. With Klarna, Ebay shoppers now have the flexibility to pay over time by selecting from a variety of Klarna’s pay later payment options at checkout.”

The expansion comes after Ebay UK launched a tech trade-in offer this week allowing customers to recycle their old tech while earning extra cash.

The online giant’s new service covers popular devices across eight categories, including phones, tablets, smartwatches and consoles, with no upfront fee.

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