Asos has launched an exclusive Design collection in collaboration with Adidas, created using its Test & React model, which allows brands to quickly respond to trends.
The products were designed to align with the German sporting giant’s aesthetic, featuring sporty, casual and streetwear elements, as well as patterns such as cow print.
The collection, which features 15 options across menswear and womenswear, includes dresses, shirts and scarves and was created in just three weeks.
Traditionally it takes an average of three to six months from the moment a collection is designed to the moment it hits the shelves. But through faster production and delivery methods like its ‘Test and React’ model, Asos has reduced this time significantly.
-
Related Story
-
The model allows the online fashion giant to place orders in small batches, so they can be produced faster. They can also quickly reorder the latest trends using AI and data-driven predictions.
It currently accounts for 10% of own-brand sales at the retailer and will be expanded to 20% next year to help it remain relevant to its young trend-obsessed shoppers.
Asos head of business and product Aayush Agarwal said: “Customers come to Asos looking for on-trend own brand products and the most relevant partner brands.
“This Asos Design Adidas collection takes this to the next level by creating incredibly on-trend own brand products to style up a partner brand collection. This is only possible under the Test & React model, which enables us to do this at speed.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
