Seasalt is set to open at least two more stores stateside next year as it ramps up its expansion plans for America.
The fashion retailer said its US store debut in Falmouth, Massachusetts, had outperformed expectations following its opening in September, with customers spending on average 140% more than in its UK stores, The Times reported.
The brand will open its second location in March at The Grove in Shrewsbury, New Jersey, followed by a shop at Market Square in Portsmouth, New Hampshire, in May.
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Seasalt is also planning to open two more stores along America’s East Coast, with exact locations to be confirmed.
The retailer is expanding its wholesale footprint with department store chain Nordstrom, selling a curated selection of its collections and its full womenswear range from next year.
It told the publication: “US customers are reacting very positively to the brand, spending with us when they visit and requesting to hear more about the brand.”
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