Poundland will increase the number of products priced at £1 or less from around 1,000 items to 1,500 across all of its UK stores.
From tomorrow (1 November), the discount retailer will reduce essentials such as milk, bread, sugar and eggs to a locked price of £1.
Additionally, it is introducing new £1 fresh produce stands across more than 520 of its UK stores, which will offer key items such as apples and oranges.
Essential items at £1 include two litre milk, reduced from £1.45, 800g Kingsmill or Brace’s bread cut from £1.25, and six free range eggs brought down from £1.50.
Outside of key essentials, Poundland is slashing the prices of around a third of its typical core range to £1 or less.
The value chain, which recently rolled out its rewards app nationwide, has also launched its “12 deals of Christmas,” covering various festive essentials such as LED lights and gift bags.
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Poundland commercial director CJ Antal-Smith said: “Most retailers look to re-focus customers on high price, big profit items at Christmas as customers splash the cash.
“While we have everything you need at Poundland for an amazing Christmas we’re not going to forget the importance of every day essentials that are the bedrock of every home’s cupboard and fridge.”
She added: “Amazing value milk, bread eggs and sugar will be every bit as important to customers this Christmas as they look to keep within their budgets.”
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