B&M has been accused of attempting to “artificially inflate” its rating on employee review website Glassdoor.
The site has posted an alert at the top of B&M’s page after it found evidence that someone had been trying to aggressively boost the employer ranking for the discount store chain, The Times reported.
Glassdoor said that alerts of this kind are only posted when it finds “particularly aggressive” attempts by employers or others to influence or manipulate the integrity of reviews.
The website reads: “We do this so our users will know that the employer tried to undermine our ratings system.”
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A B&M spokeswoman told the publication that the retailer, which has a Glassdoor rating of 3.1 out of 5, “has a zero-tolerance approach to artificial review rankings”.
She added: “The banner appeared some years ago and we have implemented new policies and procedures to prevent such practices. We look forward to working with Glassdoor to have the banner removed.”
B&M was booted from the UK’s FTSE 100 earlier this month in the latest reshuffle of the London Stock Exchange after its shares had plunged 21% during the past three months.
The retailer reported its adjusted operating profit fall 1.8% to £258m in the six months to 28 September as it faced higher costs following an increase in stores and investment in its supply chain in France.
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