Aldi’s Kevin the Carrot has returned for another festive adventure in the discounter’s 2024 Christmas advert.
The 90-second film opens in a snowy village on Christmas Eve where a series of humbug characters appear to capture the ‘Spirit of Christmas’ before leaving the village in darkness.
However, Santa wakes Kevin the Carrot to give him an assignment to break into the Humbug Headquarters and outsmart Dr Humbug and her minions to get the ‘Spirit of Christmas’ back.
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The humour-filled ad features disguises and a case with a ‘false bottom’, with Kevin and his wife Katie avoiding a series of dangerous situations and ‘booby traps’ to try and save the day.
Aldi UK marketing director Jemma Townsend said: “Would it even be Christmas without Kevin the Carrot on our screens? We’re delighted to bring back everyone’s favourite carrot for a ninth year to help the nation get into the Christmas spirit.”
The supermarket’s marketing director Kyrsten Halley added: “While the ad is packed with the light-hearted entertainment our shoppers have come to know and love, the message behind the campaign is a more serious one — we want to make sure everyone can have the best Christmas possible. It’s why we have a big focus on quality this Christmas, while making sure our prices continue to be unbeatable.”
Last week, Sainsbury’s also debuted its 2024 Christmas advert which features Roald Dahl’s beloved character the BFG alongside colleagues on a quest for festive food.
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