WHSmith is expanding its partnership with Toys ‘R’ Us, as it plans to opening a further 37 shop-in-shops in the coming months, building on its current 39 stores under the tie-up.
The stationery retailer opened its first Toys ‘R’ Us shop-in-shop in the UK in 2023.
The next round of site openings will commence on 28 September, with Bexleyheath, Eastbourne and Southampton the first new stores to open.
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WHSmith will then continue to open an average of three Toys ‘R’ Us shop-in-shops every week during the build up to Christmas.
The stationery retailer’s high street managing director Sean Toal said: “Nearly 40 years ago Toys ‘R’ Us first came to the UK, and we take great pride in being the steward of this much-loved brand in the UK.
“We’ve had queues around the block for many openings in the last year which tells you just how much people are loving seeing Toys ‘R’ Us back again.”
He continued: “But our job isn’t done yet, and I’m pleased to be bringing the magic of Toys ‘R’ Us to even more customers over the coming months ready for the best time of year – Christmas!”
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