Freemans has teamed up with singer Sophie Ellis-Bextor for its 2024 Christmas advert.
The online department store’s festive campaign features a 30-second commercial that sees Ellis-Bextor delivering gifts to families on a snow-dusted street, along with a style squad dressed in the latest seasonal fashion from the retailer.
Set to the backing of the singers ‘Freedom of the Night’ track, the advert has gone live across social channels this week and will air on TV spots today (25 October).
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Freemans chief customer officer Richard Cristofoli said: “Tis the season to start Christmas shopping. The two-month Christmas countdown is on and most consumers are starting early to spread the cost of the festive season.
“By launching now, we have two pay days to go until the big day and we’re offering more help and advice than ever before via our Style Squad, making it easier for customers to nail the perfect gift and manage their festive finances.”
“Everyone is extra busy at Christmas, so our new ad shows shopping early can take the pressure off – and you can get the perfect presents delivered straight to your door from Freemans.
“While we can’t promise Sophie will deliver them, we can promise you’ll find the right gifts at the right price when you shop with us.”
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