John Lewis has opened its Christmas shops in 35 stores today as it gears up for the busy festive shopping period.
Consumers will be able to purchase everything from trees and baubles to gifting and wreaths in the department store’s dedicated areas.
It is the first time the retailer is bringing its Christmas foliage together in one place across 15 of its stores.
The department store is also kicking off a range of festive activities this year, including the return of its Quality Street pick and mix, new Lego ‘Make and Take’ workshops in 14 stores, as well as personalised Tony’s Chocoloney gift boxes.
John Lewis, which opened its online Christmas shop last month, reported sales of individual baubles are up 130% on last year.
Related Story
The department store noted that customers are already stocking up on gifting essentials, with sales of wrapping paper up 87% on last year.
John Lewis head of Christmas Lisa Cherry said: “We know our customers come to John Lewis for all their festive inspiration, from thoughtfully curated home decorations to specially selected gifting options.
“This year I’m particularly excited by our first-ever pink Christmas tree, it’s a real statement maker and feels extra special when decorated with our kitsch Sugar & Spice decorations.
“Pri Pri is also new this year, founded by ex John Lewis partner Priya, the brand creates wreaths and decorations from upcycled saris. I feel sure that our considered and exciting Christmas ranges for 2024 are going to be loved by our customers bringing joy to their homes.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
