Charlotte Tilbury is set to open a “significantly upsized” flagship store in Covent Garden early next year featuring new services, following what it called “stellar success” at the destination.
Opening its doors on 9 January 2025, the new 4,300sq store promises a “fully immersive Charlotte Tilbury experience like never before”, showcasing the brand’s full range of makeup, skincare and fragrance, and will be the brand’s biggest Beauty Wonderland globally.
The beauty giant opened its first-ever store in 2015 in Covent Garden but is now relocating from its existing neighbourhood boutique to a larger, more prominent anchor unit on the corner of the Royal Opera House and James Street.
The new flagship is triple the size of the original Charlotte Tilbury store on James Street, which opened in 2015, two years after Charlotte Tilbury launched her eponymous brand.
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The new Beauty Wonderland will house Charlotte Tilbury’s world-first Skin Spa, which will debut a premium service menu consisting of four benefit-led, results-driven facial treatments, exclusive to Covent Garden.
In store Beauty Experts will also be on hand to help shoppers identify their perfect skincare routine, and the store will also feature the brand’s first Pillow Talk Bar, an immersive play table dedicated to the globally-loved franchise.
Charlotte’s Pillow Talk Parlour and Charlotte’s Beauty Boudoir will offer hosting spaces for group masterclasses, influencer and press events, as well as personal celebratory events.
Shaftesbury Capital executive director Michelle McGrath said: “Charlotte Tilbury has been a cornerstone of Covent Garden’s beauty offer since it opened in 2015, so we are delighted to announce that it will be strengthening its presence further with this latest upsize and relocation.
“The continual investment demonstrated from the beauty powerhouse is evidence of the strong collaborative approach between Shaftesbury Capital and our partners, and cements Covent Garden’s position as a leader in the UK beauty and wellness landscape.”
Founder Charlotte Tilbury added: “This really is the beauty store of the future – it has education, futuristic tech, instagrammable moments, themed worlds and bookable areas! Everyone will walk out of this beauty universe feeling like the most beautiful and confident version of themselves!”
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