Sephora is planning to open 20 UK stores as the makeup retailer ramps up its bricks-and-mortar expansion.
CEO Guillaume Motte insisted he wanted to double the size of the company in Britain by launching new shops as well as expanding its online channel, The Times reported.
Speaking to the newspaper, he said: “We’re probably looking in the next two to three years to have at least 20 stores in the UK.”
The executive said he was confident the brand would prove successful in the UK this time around due to the improved competition landscape.
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Sephora currently has six stores in the UK after re-entering the country last year, having most recently announced plans to launch a new store in Liverpool One early next year.
The 6,727 sq ft store will open in the spring and will stock the retailer’s own-brand collection as well as popular brands such as Rare Beauty, Makeup by Mario, Haus Labs by Lady Gaga and GXVE by Gwen Stefani.
In August, the retailer announced it was opening its seventh store in Kent’s Bluewater shopping centre this winter.
Sephora relaunched in the UK in 2022 and re entered the world of physical retail in Westfield White City a year later, having previously exited the UK market in 2005 after opening six stores in five years.
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