Holland & Barrett has partnered with Next to open new “store within a store” concessions this summer.
The health and wellness specialist will open inside three of Next’s stores, including its Martlesham Heath Ipswich shop from Wednesday (10 July).
The move will allow customers to shop from up to 1,000 of Holland & Barrett’s top products across health, sports nutrition and beauty, as well as access personalised advice from store staff.
The retailer’s second concession in Next will open in its Silverlink Shopping Park in North Shields location, with a third shop-in-shop opening later this year.
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The new openings form part of Holland & Barrett’s £70m investment into its retail stores and upgrading the store experience.
It plans to invest in at least one store a day in its refresh and refurbishment programme across the UK and Ireland over the next two years.
Holland & Barrett property and format director Nick Gerrard added: “Holland & Barrett has an ambitious three-year transformation strategy to become our customer’s first choice for wellness products, advice services and solutions.
“To help achieve this we’re investing in revitalising our store experience, taking a flexible approach to space planning and piloting new locations and store footprints.
“We’re very excited to partner with Next with our brand-new concession formats which will compliment Next’s retail offering, giving its customers easy and convenient access to the latest and trending health and wellness essentials.”
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